"TELL US WHAT YOU DON'T LIKE ABOUT YOUR BUSINESS..."

Common answers we hear are, "I hate my website - not enough traffic."  or  "I don't have enough customers."  "GOOGLE can not find me!"  or "I need to reach a wider audience."

You tell us your symptoms and we'll help you find the cure.
We are the business M.D.s, Michael Snell and Derrick Sorles.

Utilizing the Internet, we can help bring "pull" new business to you! 

You have a website - great!  That's one seed.
We know where and how to plant a hundred  more seeds because wouldn't you rather have a full-blooming garden?

85% of People Find What They Are
Looking For by Using Search Engines.

Can Consumers Easily Find Your Business by  Search?

Or look at it like this, if you have only a website today, that's like having a billboard out in a cornfield on a dirt road.




Wouldn't you rather have your billboard on a busy freeway where thousands and thousands of people can see it?


New studies show that companies that blog, have 55-75% more website visitors and up to 70-85% more leads per month than those who do not. These stats make it clear that blogging is a critical piece of a company's inbound marketing strategy.


Let us help you take your business to the next level.

Let us put our expertise to work for you!  Since 2005, we have invested and studied for over 20,000  real time hours. (10,000 hours  makes someone an EXPERT).

With all the noise in the market, it's hard to sort through the Clutter and Confusion and Identify the Social Media Tools that result in New Sales Opportunities. We'll walk you through the Tools You Should Use and how to integrate them to help bring eyes to you and/or what you do or offer.
 
We can be your mentor. We have BEEN THERE and DONE THAT. We can guide you because we know the terrain, the pitfalls and the challenges. We know what to do - and more importantly, what NOT to do! We can save you valuable time and teach you what we have already learned and figured out.

We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business M.D.s
Providing business blog consulting and networking strategies
for your online business opportunities.

 

I hope you are measuring your site's traffic. I was talking with a client the other day and asked, "so what keywords are people using to find you?"

And the client had a glazed look on his face.  Then  I asked, "Do you know how many unique visitors you are getting a day?  or a month?"

And the client had no idea.

So installed  Google  analytics into his site and followed up 30 days later.

It appears he is getting 5-10 unique visitors a day - but, almost all the traffic is direct hits
(meaning they  already know the client and his business  or were referred to the site, from his main website, business card email  signature.)

5%  were coming in by way of pure organic search. That's not good.  That means he is losing, at the Google game.
The "findability"  game.

We have 12 sites.  All of our  sites  attract  70-80% of all my readers, from pure organic search. That means they find me in top Google searches, for the keywords I want to be found for.

Last month my 12 sites came up for  over 150,000 different keywords. THAT's how people find YOU. Not paid place placement. Not paid search.  Pure ORGANIC search.

Organic describes a search that returns results by indexing pages based on content and keyword relevancy.
This is in contrast to listings ranked based on who paid the most money to appear at the top of search results.
Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by commercial payments or bids.

If people thought their searches returned nothing but a bunch of advertisements, they would stop searching.
For that reason these organic listings are pure, or at least the search engines want us to believe they are pure.

Google has been praised heavily for returning what many have deemed the most relevant search results while
keeping their revenue stream clearly isolated from the organic listing results. As time passes though pressures
have degraded Google's search relevancy.


If your site is set up properly, you do your posts properly, position your posts for Google search, THEY WILL INDEX YOU! And you will ATTRACT readers.


SEO Tips to Improve Organic Rankings
There are many stages to achieving great organic listings.


 - Scope out the competition to see how competitive your keyword landscape is.

 - Decide what keywords you want to use prior to making your site (and before each page), and include them in your meta tags , page copy, page title, and file names when possible.

 - Your site should be easy to navigate and search engine friendly.


 - Submit your site to the directories - and share your site link in Social Networks.

 - Build a linking campaign. (Link building is the single most important step to EFFECTIVE SEO.)




If you are not getting at least, at the very low end 50% of your traffic from pure organic search - you are doing something wrong.

Get Help!!

 Our number one complaint from new clients, when we ask them what they don't like about the current website, is that they don't come up in search for ANYTHING!

They are basically
          invisible.

Of course they are!  MOST websites templates are not built for search.  You HAVE TO be using the right templates and know what your doing! They playing field has changed and most webmasters do not know how to play the new game of "findability".

You HAVE GOT TO be able to ATTRACT new eyes, by way of the web and all of its Social Media strategies. Period. That's the bottom line. If you are not doing that, they are are not going to survive.

Branding and  Development: LOOKS are everything. You want to create a superior and easily recognizable brand and/or image that promotes attention, loyalty, and profits. We can help you  increase your brand recognition by ensuring it is positioned appropriately, distinguished from your competition, and highly memorable.

Design:  Search optimized weblog design must also be user friendly. We will help you determine the objectives you would like your customers to reach while on your site. Then, we examine your site from the customer's point of view, analyzing what your clients would like to see and what goals they come to your site to accomplish. The end result is a clean, fresh, and usable design built with you, your clients, and search engines in mind.

Search Optimized Weblog Design:  We are experienced search engine optimization professionals who have spent over 20,000 hours in real time, understanding how to combine usable and search engine friendly design. We specialize in web design strategies that look beautiful and will help you rank well on search engines.

Content Development: Content is  KING! A clear content strategy is vital when you are creating a blog site. By developing unique content, with professional looking images, you can optimize your site for search engines and provide your clients with an experience they can't get anywhere else. Our team can help produce professional, unique content that delivers a clear and optimized  message. AND CAN BE FOUND! It's  NOT about selling -  your old website can do that. This new site, which is going to atttract readers, is going to show off your expert skills and knowledge.

Site Maintenance: We launch a new site, it is like a baby. It does not start running marathons overnight. It must be fed and nurtered.  We will help you systematically advance  your  site's functionality, design, and content over time to steadily improve your search rankings. To achieve and maintain those high rankings, it is important to keep your website interesting, fresh, and in working order. We can you teach you everything you need to know -  or you can keep us on, to help you maintain the site.

No matter how great your content is, if a search engine can't see it, it doesn't count. It is NOT about  the code - and don't let your webmaster tell you otherwise.  We build, and deploy aesthetically appealing websites using time-tested practices, which include usability, compatibility, and organic search engine optimization.

If you are not "attracting" new customers online....if your current site is  invisible to the search engine eyes, you need to call us, for a free consultation.  We can customize a package to fit anyone's budget.


We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business M.D.s  1-773-878-5323

Providing business blog consulting and networking strategies
for your online business opportunities.

 

It really amazes me that in the last 7 years, the blogosphere has really exploded. And we have been evangelists, spreading the word about this medium and on using the Internet to reach new customers and bring new eyes to you and your business.  And yet every week, I run into people who still don't get it. We have numerous articles on this site that explore all of the aspects and advantages of blogs, Web 2.0 and Social Media. It should be a no-brainer!

If you have only a website today, that's like having a billboard out in a cornfield on a dirt road. Wouldn't you rather have your billboard on a busy freeway where thousands and thousands of people can see it???


Some people get it - some people don't. Since we have  LIVED   THIS  since 2005, we understand it,   inside  and   out!  We have invested over 20,000 hours between us, "blogging"!  I  grew up living at the library! (remember those?!) 

But delivery of information changed the world when Google joined the game 12 years ago with a mission to digitize the world! You have a question? Google it! You will find your answer in seconds!
 
 
BLOG  is an ugly word for many people - and it is misunderstood and underutilized!  They started out as boring junky journals. A place for people to vent, share their thoughts, whatever. They have now become robust online magazines!  The top bloggers in the world  figured out the more they post, the faster their audience grew. 


    What is a Blog? The Lines Continue To Blur...

Wikipedia defines blogs as:

A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

The Blogosphere is the collective community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions "in the Blogosphere" have been used by the media as a gauge of public opinion on various issues.

But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
 
Blogs are the NEW website. So you can have an old-school website, out in the  cornfield...or a new-school website on a super highway. Or have both, and just link them together.  

We live in an information society!  And people want their  news, media, entertainment  NOW - not on tonight's TV news and not in tomorrows newspaper.
 
Ask any business - what do they want to accomplish? Reach new clients and/or potential customers! Well guess what? A website probably  won't  do that. A website is simply a glorified business card or brochure online. It's a one-way "push" source of information. 
 
ALEXA  a respected authority in the WEB industry, the top 100 "websites" are not websites at all. (for the most part)
they  are what we call  WEB  2.0  sites. Interactive sites. Streaming news sites. Most of them are updated hourly, daily or weekly. And/or they allow interaction with the public. People seek current, useful information and the public can now participate in the sharing.  (the #1  website in the world? GOOGLE!) 
 
Google (and most search engines)  know how to separate the good from the bad. There is a lot of garbage out there. There are "spammers" who try to weasel in and "work" the system. However, 9 times out of 10, Google will deliver you the best of the best information about what you are looking for.
 
Most people do not realize what has happened in the last few years.YELLOW PAGES  are dead. They are doorstops!  Google changed search. And Blogs  and  "new" information have taken over. And business owners can use this to their  advantage. 
  
This is the power  of blogs.  Providing information. Google  loves  freshness and they love information, that is why most websites don't get indexed well. They are not fresh. They don't provide useful information - they SELL. Also, most search robots cannot read a website fully, because of the crazy code used and complicated  bells and whistles people add to the site to make it  fancy, to make it  "pretty".  Search robots will shut down, and walk away.
 
 
You have to PUSH people to websites.  60-90% (usually)  of all website traffic, is usually  direct hits. Pushed  traffic. People who already know the name of your company or have the web address.  The information these websites provide usually does not attract the search robots.
 
You can PULL  people  to a blog. It can attract   readers organically. 60-90%  (usually) of all blog traffic, usually comes in organically. They  find  YOU.  That's the difference. That's the beauty of blogs. It's because they are written in a simpler code, it's because  Google and robots can read them faster and easier, it's because  search algorithms have gotten smarter! However, you have to understand how they work, the strategy behind a good publisher's efforts, and what the search engines are looking for to win in the game of organic keyword search! And you have to provide information people are searching for. 

 
Google looks  for  freshness. The more you post, the more lift you get.  Most websites do not update very often.
 
Google  WEB  2.0   CONSULTANTS - we're  on page one or two, out of 8,000,000  links!
 
Google  GAY  TRAVEL, we're  on page  one, out  of  5,000,000  links!
 
Google  MINIATURE  YORKIE - we're on page one, out of 1,000,000 sites!
 
Google   BUSINESS  BLOGGING, we are usually on page one  or  two, out of 10,000,000 sites.
 
Google  SKULL ART,   under images  - we represent an artist, who wanted a website - and we talked him into a blog.   He is  ALWAYS   on page one!  In the last 6 months, he has sold  8,  $3000  pieces of art  AND  been picked up by 3 galleries, all because  they found him and his  "blog".  -  which is really just  a website that he updates about every  12 weeks!
 
 
Google  GAY  ANAHEIM   - we have an article usually on page one or two.  The city of Anaheim and the Orange County Tourism board discovered we  were always on page one  for  GAY  TRAVEL. They wanted to be there too -  and expose their amazing city to gay travelers. They flew us out there, and wined us and dined us, all expenses paid, to get us to cover them. Because the saw the  power of our site. Last month alone, we got phone calls from MTV,  LOGO  TV, and press releases from 10 different companies, all asking us to help them promote something or they wanted to buy an ad on our site! They came to us.
 
 
Any business-any industry-can benefit. Anyone can set up a blog! It's cheap. We can  help get you there quicker, by shortening the learning curve. That's why people come to us. They don't want to spend 6 months figuring it out and make the top 10 mistakes most people make. 
 
 
We made the mistakes. We learned from the best. We studied online marketing. We have done tests and seen the results. I consider us experts, and I can say that confidently. We have launched over 50 blogs in the last 3 years. Our own 15 personal blogs rank in the top 2% in the world! Not many people can say that. - People come to us for our expertise and knowledge. They don't want to have to recreate the wheel. Can we promise to get you on page one? NO. I don't run Google. Do we get most clients on Page one? Yes! But it does depends on their keywords. If it's a competitive word, its going to take a strong, mature blog.  We DO guarantee to get you brand new traffic. Traffic that find you. Traffic that never knew you existed!
 
We  have a wonderful  client here in Chicago who does electrolysis - permanent hair removal. She had a website and just was not happy. She heard us speak and she hired us to help her build her blog site. In 6 months - she has gotten more new clients, that have found her with the new site! And get this, she originally had about 2 dozen "keywords" that she thought people would find her by. We ran her analytics reports...over 5000  people found her using 2000 different keyword combinations! An old-school website can not deliver that. Period!
 
We have countless examples.  IT WORKS!  It may come in round about ways, but people will come and find you! People are still set in the old mindset though, I need a  website... but guess what? blogs are websites. They are the NEW  WEBSITES!  You just have to understand them and how they work, to maximize your information that you can share with the world!

 

 Web 2.0  Consultants and Strategists 
Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's - Business Blog Consultants & Internet Marketers

Karen Wickre is a long-time business communicator, wordsmith & media specialist.

Karen has worked at Google since 2002, specializing in business writing and media relations. Karen first launched Google’s corporate blog back in 2004. Today the company has digital embassies for virtually every product. This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts.

In a recent  Q & A she  offered -

What is the most important thing a company new to blogging should do?

Read other business, news, corporate blogs to get a feel for all that's possible. Some are personal (ie an executive writes it), some are collaborative. Some blogs are all about 'thought leadership' and others are more about customer service and best practices. The main thing to do is get familiar with a wide variety (there is no single right way to do this), and begin to consider what *you* would want to say. 

What questions do good business blog posts answer?

Posts don't literally answer questions so much as establish ground for the company. Do most posts offer useful or unique information? Do they reflect the company's values and interests? Do they demonstrate the people behind the company/products?  Collectively, these are the things a good company blog should do.

READ  MORE  AT  HUBSPOT

This past week I had the honor of being interviewed by  Associated Cities.

We talked about all the benefits of blogging and how Geo Domains can really  benefit. 
ALL  BUSINESSES CAN BENEFIT in some way, shape, or form ~ PERIOD!

Because of the user-friendliness of blog software, many of these city sites can crank out immediate news faster with a blog than they could begin to with a website.  The blog should be a complement to the website and used as a dynamic online newsletter or magazine if you will, of current news, entertainment and relevant information capable of reaching a whole new audience of readers because of its organic keyword search potential and power!

Read the Interview on  Associated Cities.



Derrick   Sorles
Blog Consultant and Social Media Strategist

I had a conversation with a client today and  she was very proud to tell me that she spent  $3000  on  some  SEO  work  which included  making  her  meta  tags  very  robust.  Yet, her website still comes up on page 26  for  her  keywords!

It is the belief of many, that Google  places  very little value, if any, on Meta  tags. Again, this is why blogs can give you more lift and better rankings. 

Google  looks  at the title,  the  anchor text of your links, the keywords used in your content, and proper use of tags in a blog.  All of these components, done properly and consistently, will raise you to the top of the search engines! GUARANTEED.

Quit wasting  money  on SEO  for your website.  Anyone can load up a website with a ton of meta tags. But Google is looking for relevance and consistency.


Despite the claims of some SEO companies and many people who have read a forum post about SEO so understand better than anyone how to SEO a website, the keywords meta tag is not used by Google as a part of its ranking algorithm… not even  a tiny bit! People have abused keyword meta tags, so now Google basically ignores them.

Google even blogged about its disinterest in the keywords meta tag here on its Webmaster Tools blog, together with a video showing little Google cares about the keywords meta tag. - There is a lot of valuable info actually in the Free  Google  Webmaster Tools,  under  Guidelines.
 
You should read it.


Derrick  Sorles
Michael  Snell
Business Blog Consulting, Web 2.0 and Social Media Strategists

 

 

 

PLEASE tell me you have started a blog or at least, started to participate in Social Media Networking?!  

There was a great article this week about the Mayo Clinic in the Jacksonville Business Journal.

While we preach the benefits  of  Web 2.0 tools for  marketing and advertising, Mayo Clinic was looking to   use the technology to transform the access, delivery and dissemination of health information.

 

The Internet in its infancy, or 1.0, was all about accessing information. Think WebMD.

But where Web 2.0 describes the onslaught of user-generated content like Wikipedia or Yahoo Answers, Health 2.0 is defined by the use of social software and its ability to promote collaboration between patients and the rest of the medical industry.

Having a company Web site is so five years ago. Social media — the umbrella term for blogs, social networks, photo video and podcasts, and other user-generated mediums — is the new era.

And the possibilities are seemingly endless!


It's a great article! Check it out!

FINDABILITY.  

When I tell someone they need to be on LINKEDIN, FACEBOOK, 43 THINGS, NAYMZ and YOU TUBE....they look at me like I have three heads!

"Why on Earth do I need to be on all of these sites?" they ask.

TO BE FOUND. If you're not there, you can't be found.  The more sites you are on, the more strands in the web 2.0 world that lead people to you, your products and/or services.  Why plant 3 seeds when you can plant 100?

That's the same reason you need a blog. Someone told me other day they just spent $4,000 giving their website a full SEO  makeover for their top 50 keywords.  You know how many keyword  combinations  people used to find this blog in the last 60 days?  2173 keyword combinations! You have no idea of clients search habits and there is  NO WAY to predict how someone is going to find you. Don't assume. BE EVERYWHERE.

Today I was at Inside CRM, digging thru their archives and found 50 Social Sites That Every Business Needs a Presence on.  Sure, the usual suspects are here...like those mentioned above. But there are some you might not be aware of.  Like  MIXX,  Sphinn,  Frappr,  NING,  XING, and ZIGGS!  (who comes up with these names?!)

You MUST have an online presence, beyond your website.  The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social media sites.




Web 2.0  Consultants and Strategists 

Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's - Business Blog Consultants & Internet Marketers

A BLOG IS THE  MOST MISUNDERSTOOD
AND UNDER-UTILIZED TOOL
IN THIS WEB 2.0 WORLD!

I gave a seminar the other day and amongst the audience, there was a lot of confusion around blogs, exactly what they are and what they can do. 



Let me try to clarify....



A blog  can be  a personal diary.

A daily pulpit.

A collaborative space to build conversation and community.
 
A political soapbox.

A breaking-news outlet.
 
A collection of links.

Your own private thoughts.

Memos to the world.

A new marketing tool.

 

An online magazine.

Your blog is whatever you want it to be. There are millions of them, in all shapes and
sizes, and there are no real rules.

In simple terms, a blog (short for "weblog") is a website, where you can write stuff, or post stuff (text, art, photos, video, etc) on an ongoing basis. You can add to it as little as or as much as you want to.
 
Where most websites are more static, and rarely updated, a blog can be more like an "online magazine" or newsletter to the world. Always changing. Always growing. New stuff shows up at the top, so your visitors can read what's new.
Then they comment on it or link to it or email you. Or not.

Blogs have reshaped the Web, impacted politics, shaken up journalism, and enabled millions of people to   have a voice and connect with others.

Merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact,  research “Lead Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic and leads.

A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your industry and allows you to earn people’s trust. In this ebook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing channel.

Businesses are now learning how to use a "blog" as a marketing tool. They are much more powerful than a website, and much more seach engine friendly, than a basic website. Websites just sit there. You have to promote them. You have to PUSH people to them. Blogs on the other hand PULL people to you through organic keyword search.  People who are "Google-ing" looking for the information, ideas, products, and services that your talking about on your blog!

You might look at the front page of a blog and think that there is not much
to them. A few recent entries, some links to other sites and not much else.
However, look at the sidebar for the archives. The author only displays "X"  amount of entries.
Then the information is archived. So it hold hundreds of pages of information.

A blog is simply and new and improved website! You don't need to be an IT person or understand complicated code to have one. They are super user friendly and search engines LOVE THEM.


Hope that helps!

Web 2.0  Consultants and Strategists 

Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's - Business Blog Consultants & Internet Marketers

A lot of people hear us speak about getting on page one of Google and the importance of blogs and social media...but then they have no patience!

They launch their blog in a vacuum, and wonder why their traffic is not growing. It takes time. And it takes networking. That's where social media comes in. You meet other blogs and bloggers, spread your word, let them spread your word, link to them, get incoming links, encourage conversation, leave comments on incoming comments, comment on other blogs, make friends in the blogosphere, etc.


These are some of my favorite articles and e-books I have come across, that I like to pass onto clients to read.

1. What is Social Media - A great basic primer -  iCrossing
2. A Primer in Social Media - Another great place to start and learn - SmashLab
3. Masters of Marketing - How and Why the Web 2.0 works - Startup Internet Marketing
4. Effective Internet Presence - Why a website is no longer enough - Effective Internet Presence
5. Get Viral Get Visitors - WOM marketing with Stacie Mahoe
6. The New Rules of Viral Marketing - All the rules have changed! David Meerman Scott
7. Blogs & Social Media - lots of data and research - interesting and intense - PRSA

      Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

Is your website a glorified business card?

Are you even being "found" by search engines?

How much traffic do you get?
 
How do people find your website and what keywords do they use?

I met someone last year  that is a great example of not knowing what to do to promote their business in this new  Web 2.0 information age.  Liz Stapleton. She  is an expert electrologist here in Chicago. (And she was written up  recently in the Chicago Tribune about her blog.)


Liz had a good website - called  www. facereflections. com  -  but she made mistake number 1....a bad name. At least one of your main keywords, should be in your domain.  When you open the Yellow Pages (does anyone use those doorstops anymore?)  or when you search online, if you don't know the name of the business you are looking for, you look through the category for what you need. You would look under electrolysis -  or  electrologist -  and probably look in your  area. So I would search for CHICAGO ELECTROLYSIS or CHICAGO ELECTROLOGY.  -  I like to search for "Best" when I search.  I will search for  BEST CHICAGO PIZZA.  BEST DIVORCE ATTORNEY CHICAGO.  BEST GAY TRAVEL. BEST BLOG CONSULTANT. And I usually only look through the first couple pages of Google and find what I need.

After hearing me speak about the possibilities of blogging and how it can attract new customers, Liz had me help her set up a blog. Step one was the name. For ease of remembering for her clients, since her main site was www.facereflections.com - she bought the domain www.facereflectionsblog.com - this has no search engine pull but would be easy for people to remember.

For her main domain she chose 2 with great keywords -
www.bestchicagoelectrolysis.com  and  she also bought www.bestchicagohairremoval.com
So all three of the domains are used for the one blog.

Webistes are usually good selling tools. They describe your services, prices, location, hours, and all of the basics. A brochure of your services.  Sometimes companies will post some descriptive articles on their website. Or maybe they send out e-mail newsletters to exisiting clients. This is usually a good starting point for your content development.

A lot of clients ask "What am I going to blog about?" The answer: INFORMATION. What would someone be looking for, that could lead them to you. In Liz's case, THE BIG MYTH ABOUT LASER HAIR HAIR REMOVAL, PERMANENT HAIR REMOVAL,  TRANSGENEDER HAIR ISSUES....Content is the attraction strategy. You are going to post information people are looking for you. The blog becomes your online newsletter. Your own little magazine. And you can post as often or as little as you want. However, think of it as a huge mall in the middle of nowhere, when you first set it up. Each time you post something, you are a creating a new road that leads people to you mall. Put up 10 posts, you have 10 roads leading to you. Put up 100 posts, you now have 100 roads leading to you. The more roads you build, the more ways search engines can index your information and lead people to you.

Not every reader of your information will be your client. If your services are local, of course only local readers can be your client. If your product or services are not localized, then the world is your market. Liz currently gets about 20-30 hits a day -  and most of that traffic is coming in by way of Google searches around her keywords and what she posts about. Pure organic traffic. She is "pulling" people to her, 24 hours a day.  In the last 3 months, 10 new clients have come to her through her blog and hired her!

Out of those 20-30 hits, which equals about 700-800 a month, she has readers in 78 countries! Most of the readers are in the United States, and a lot of hits come from the Chicago area, but is reaching a worldwide audience. As a blog grows, you can develop an audience. People who look to you as the  expert.  They may not be a client today, but they could be tomorrow. Or maybe they work with a group who might hire you to speak at an event. Or maybe  publisher will find your site and think your posts are terrific and offer you a book deal! The possibilities are endless. Blogs  blow away websites, print advertising, direct mail and even radio and TV advertising! Today the Internet has become the ultimate place to accelerate the flow of relevant information and the fastest growing form of media.

When you Google  "chicago electrolysis"  there are 2500 entries - Liz is on Page one!

When you Google "health and wellness expert" - there are 6200 entries, our client,
Dr. Gaziano is one page one with his blog www.feelgoodhealthnow.com

When you Google "gay travel" - there over 1,500,000 entries! And our site is on page one!

Is your website on page one, around your keywords? Probably not.

So why aren't you blogging??



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

Do you ever feel like you are banging your head against a  brick wall?

For nearly  three years now, we have been preaching the  amazing benefits of blogging, social media marketing and web 2.0 strategies. A few weeks ago, Entrepreneur said,


" Several years ago, the mantra was "Every business needs a website." Today it's "Every business needs a website with a blog." No matter your industry, your prospects have come to expect a blog from your business. "

Business Week, Entrepreneur, Forbes -  they all get it now and are helping to spread the word!

If your business is not utilizing these new tools, you are going to be left in dust. GOOGLE has changed the  way people use search. And by doing so, allowed small businesses to be  "found" in a whole new way that never existed before!

It's a whole new world out there -  can people find your business and services?



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

BUSINESS BLOGGING CONSULTANTS was featured in the Chicago Tribune today, in part one, of a 2 part story on blogging. Part one talked about ways revenue can be generated from blogging -  which IS NOT the reason to start a blog. Part two,  should be really good - depending on how the writer edits it down. It's focus is on what we preach all the time -  the benefits a business can reap from blogging, in terms of  "pulling" new eyes to a business and new ways of being found through keyword search. Watch it for next Monday, June 2nd!


*  Read Part 2 Here.


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

I subscribe to Barbara Payne's newsletter for Really Good Freelance Writer. This week she had a great article that really hits the nail on the head about the value of blogs for businesses as well as some great statistics! She graciously allowed me to reprint the piece here - but stop by her site - she has a lot of great info and provides a great service!

Still have  doubts about blogging for your business?
Guys, it is not a fad. It’s an integral part of the new way of being in the global marketplace.

 

Whatever terms you use, “Web 2.0” “social networking” “new media” etc., the fact is a blog is part of the new approach to marketing. It gives you a new and powerful way to engage with your prospects and customers. An opportunity to build a personal—albeit virtual—relationship with them at a low cost. Even if you hire a professional blog writer—which you should definitely do if you can’t find time yourself and/or don’t have a staff member who has the skill and can devote the time—the cost, compared to advertising and other methods of reaching prospects is breathtakingly minimal.

Some statistics from a survey of over 2500 Internet users (in Germany, where the corporate blogging phenomenon is only just beginning):

1 out of every 10 Internet users reads blogs
91% of blog readers expect fast responses to questions and comments in enterprise blogs
90% feel blogs should clearly differentiate commercial from non-commercial content.
54% of blog readers form their opinions about products/companies on the basis of blogs.
51% of blog readers visit product and/or corporate sites as a result of reading blogs.
58% of blog readers read them to find news and information they can't find otherwise.
57% of them are interested in the personal opinions of the authors.

Keep in mind that one thing people are endlessly fascinated by is other people. That’s why it’s so important to have a personal voice in the blog. And even if you’re reporting on something they could find elsewhere on the Internet—there is theoretically “nothing new under the sun”—your post becomes unique when you express your personal feeling about an event, a trend, a circumstance, or a story.

Don’t worry about how many numbers of readers you have.
Don’t worry if you don’t get comments.
Don’t ask for a financial ROI on your blog—it’s not a sales tool.
It’s credibility. It’s a credential for your knowledge and your expertise.
It’s the True Voice® of your company.

And it's going to pull new eyes to your business, through search!


Really Good Freelance Writer -  sign up for the newsletter!

You have a website! 

        Great!


You started a blog!

          Awesome!


Now what?

Are you playing the Web 2.0
sandbox of Social Media???

Launching and maintaining a blog takes a lot of work just to keep up on posting. But you really need to spend a few hours a month, minimally, playing in the Web 2.0 sandbox of Social Media Marketing.

 

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, and crowdsourcing, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs are Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

DOSH DOSH said it best- "Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again."

Social media marketing is a way of promoting your site or business through social media channels and it is a powerful strategy that can bring new eyes to you, your business, and your product or services.  There is no other low-cost promotional method out there that will easily attract you new  visitors, some of whom may come back to your website again and again.

With Social Media, you can spread your word and gain supporters. - "The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer."



Social Media is  a way to interact others,  a way to help promote your site, product, or services and drive new traffic to your offerings! Find the groups that make the most sense for you, your product or your services, start planting seeds and Participate!



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

 

 

We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers.  The problem is, it is off the radar screeen of the search engines. You have got to take all the content you already are using and allow the search engines to find it! Thus attracting new customers. Let the whole world in on what you are talking about!

We live in the age of search. Everyone is online searching for something. Products, information, answers to questions...your content needs to found by the search engines and put into the hands of potential customers. It's a simple as that! It becomes search engine optimization for your keywords and search engine marketing to attract new customers.

Content is an attraction stragey. You "push" your newsletter out to people asking them to read it. You "push" your website address in front of people, in the hopes they will read it. What you want to do is strategically place your content online, on blogs, in social media, to "pull" new eyes to your business.

Attraction marketing is the new phrase for an old idea that has re-emerged as a hot new strategy for online selling. Attraction marketing is the ability to literally have people pursuing you rather then you pursuing them.

Attraction Marketing is a new marketing category, a hybrid cross between public relations and journalism.
You can provide valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the finest form of advertising yourself and PR for your business . 

Good content will  attract prospects to you by positioning yourself as an expert!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists

attraction marketing attraction strategy good content SEO SEM Turbo Tagger

Blogging, Web 2.0 and social media must be examined very differently when it comes to return on investment. A blog account and domain is usually less than $50 a year, plus your staff time. If bring 5000 new eyes to your business, is it worth it?  If you get 5 new clients, is it worth it? If even a few customers are helped as a result -  the cost is cheap!

 

 

 

Katie Paine is an expert on blog ROI. And she was quoted in Paul Gillins The New Influencers.  She is a vetran public relations executive and has spent the last fifteen years researching, writing and speaking on the topic of measuring the value of public relations and social media investments. She believes nearly everything online is measurable; it’s just a matter of choosing what to measure.

 

 

We always say, and she agrees, blogging and social media marketing is a competitive necessity and can be a competitive advantage. If you are not out there building new networks and webs, chances are your competitor already is. If he is not, great! You get the first mover advantage. If he is, you can catch up.

 

 

Paine has said for her own business, she likes to monitor click-throughs from her blog, to her website.  We also monitor very closely performance on Google key search terms and the traffic those bring in. Good search performance is money in the bank. If you can “own” your keywords, that’s  a huge ROI, that isn’t quickly translated to dollars, but will, eventually.

 

It’s all about search. We say it time and time again. Can you be “found”  easily online. Are you coming up in keyword searches. Search is the best thing that ever happened for small business. Many companies can not afford costly pay-per-click campaigns around certain keywords. However,  through blogging and Web 2.0 strategies you can come up in the same searches and reach an international audience for much less.

We had a client recently spend $5000 with us. Within 90 days he had traffic, owned 4 of 6 keywords on Page One Google, AND he got a new client for $4000! THAT'S HUGE ROI! That DOES NOT usually happen. We usually caution clients to view their investment and ROI over a one year period. It takes time to plant all the seeds and watch them grow. But the return is that people have so many new channels to find you and your services -  besides just 1 static website. 

Remember, it's all about SEARCH! Can you be found?


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 



 

We had a potential client call us the other day that had an idea. He had heard you could make great money by setting up  a blog and using things like Google Adsense and Amazon. So he wanted to launch 30 blogs. He said he read's  a lot and could and paste and post onto his sites and become an hub of news and information around certain topics. And if each site yielded a couple hundred dollars a month, he  expected to generate about $6000  a  month.  NOT GONNA HAPPEN!

People thinks it's easy to publish and run a blog. Even if you want to post 3 times a week -  we tell clients to plan on spending AT LEAST 4 hours a week/ 15 hours a month on their blog. It takes a minimum of 30 minutes to put a post up, tag it, add some hyperlinks, and add a photo, and tag the photo. Usually, more like an hour.

Beyond all of that, you need to go out and play in Social Media Sandboxes at different sites.

Let people know about your blog;

Create useful profiles all over the Internet;

Network with other bloggers;

Join communities and forums;

Leave comments on other blogs;

Get listed in directories;

Minimally, besides posting, you need to be spending 2 hours a month on social media and other strategies. You could easily spend 2 hours a day doing this.  I know bloggers that spend 5 hours per day per blog! It's an endless task. To get listed in a directory it takes about 15 minutes on average to fill out a form. Then you have to take a HTML back to your site and post it. If you are super fast, maybe 20 minutes total.  Times 12 directories, you are looking at 4 hours right there.

Figure how much time you have  to invest and start networking.  You can easily spend one hour a month at each of these sites.  - It is easy to get overwhelmed. Just do what you can do. And have patience. And know that it is not going to happen overnight. Some blogs see success in the first 6 months. Others can take more than a year to penetrate targeted keywords. There are no shortcuts.  But the more you can put in, the better and faster the pay-off!



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

 

AA asked the bloggers on the Power 150 blog-ranking index to tell  what technology marketers should be paying most attention to in 2008.

Here's  some of what they said and things that we have been preaching! 

Andy Wibbels - Findability

AndyWibbels.com

Local search. Consumers are learning they can find resources not just across the globe, but down the street. "Findability" is crucial, whether you are a global organization or local mom-and-pop.

Marie Lena Tupot -  Mobile

BrandNoise

Mobile apps. But not in a whiz-bang, over-the-top manner; the sort of incremental mobile apps that make ordinary things even easier, like let you pay back friends on the fly, split the check at restaurants, pre-order your coffee so you can bypass the line at a local café, pay your belated phone bill, donate to your political candidate ... It's the little things that take us by storm.

Joost de Valk -  SEO

Joost de Valk's SEO Blog

The technique/technology most worthy of any marketer's attention is SEO. It's the cheapest and best way of getting quality traffic to your domains. Especially due to the emergence of so-called universal search, ie. the integration of the results from vertical search engines like images, books and local into the "main" search results, more chances of driving cheap, high-quality traffic have come up. 


                                         

Joe Pulizzi -  Content Marketing

Junta 42

The single biggest issue/technology that deserves the most attention is not a site or an application, but more an organizational philosophy. It's the content marketing movement -- which is the philosophy of marketing services not by traditional methods, but by delivering valuable, relevant and compelling content to customers and prospects on a consistent basis. This is being done through all media platforms, and we are seeing companies like P&G and Nike put a large amount of money and resources into these efforts.

Brian Keith - Search Marketing

All For You by Brian Keith

Search marketing. This includes search engine optimization, search engine marketing (also called pay-per-click), and dealing with universal search. When Jeremiah and others say that your corporate website is less relevant than ever, they're right. But if you ignore the basics in favor of the hot new technologies, you will fall behind those who made sure they built a strong foundation. Are you highly ranked for your most important keywords and phrases? Have you done the research to know what those phrases really are? Are you paying attention to how you are spending money on search engine marketing?

Martin Calle - Keywords

Madison Avenue

The most overlooked piece of digital technology today is the simplest and most overlooked: the keyword. With 81 billion blogs and websites, business owners depend upon keywords to drive site visits. But we all use the same keywords, so it becomes impossible for Google's AdSense for Search and Content Optimization Teams to help you build truly effective campaigns, regardless of the business you are in. If you are an ad agency, "ad agency" would be a keyword, so would "branding," "strategy," "product positioning," "differentiation," "marketing" and a plethora of other terms we all use. So using keywords, differentiation becomes impossible unless you find a way to identify keywords that only your site can offer.

Kevin Tomczak -  Blogging

PowerUp

Blogging continues to be one of the most influential communications channels for B2B marketers in 2008. This channel is a precursor to a true social network, and allows companies to continue the conversation beyond our traditional touch points. Yesterday's mass marketing strategies don't work -- we're on the customer's time, and by keeping conversations going through blogging, we're increasing the chance that we'll be present when the customer needs our product or service.

We've also just begun to scratch the surface of the SEO benefits of blogging. In the US, roughly 80% of internet use (excluding e-mail) begins with a search. And a majority of business purchasers use the internet for research before a purchase is made. Blogging gives a company a lot of content containing a lot of keywords, and, with a lot of incoming and outbound links, that's SEO gold.


These were our top 7! What's funny is that we have been preaching these for 2 years now! I think businesses are finally starting to get it!  Read the full article at Advertising Age!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

     

Over the last 2 years we have come into contact with numerous people who wanted to start a blog and most never did. Or they did, and got off on the wrong foot, abandoned the blog, or they had unrealistic expectations about what the blog might deliver in the short-term from an SEO perspective and were frustrated.

We have been doing this for over 2 years now and have launched about 25 blogs. We have made many mistakes along the way and therefore, also have learned a lot. And continue to learn every day as this business changes. Eventually, all of our blogs have ended up on Page One of Google for organic, primary and numerous secondary key word searches...

Here are some of the most common blog mistakes we've seen -

1. Never actually starting one! I have  3 friends and  5 clients  that have been talking about launching blog for a year now! Do they realize, if they had in fact launched their blog one year ago, where they would be today??? Just DO IT already!

2. Using Subdomains.  We are not a big fan of hosting your site somewhere that has to use a subdomain. (ie  typepad, blogspot). If it's personal, that's fine. But for anything business related, where you hope to get search engine lift, we do not recommend it. - Buy a domain and use it. In fact, buy a few domains. If you don't buy it and you don't own it , it's  not yours.  So www.worldsbestflorist.typepad.com  really belongs to typepad. Plus, you deprive yourself of potential search engine lift by hosting your site with subdomains.

3. Design. DO NOT get caught up on design. Blogs are about words, not design. Blogs are all about the content. And that content is indexed by search engines. You can be one page one with the the most awful looking blog out there! Search engines do not care about flash and design. Blogs are about simplicity. That's why search engines like blogs more than websites.

4. Expecting too much too soon. The first 90 days are about  building "the temple." Most directories won't even let you list with them until you are 90 days old or have more than 36 posts. Don't even try to get traffic or build traffic the first few months. It's all about planting the seeds, building the temple, and then traffic will come!

5. Making Money. Every month I have clients that want to start a blog to make "some extra passive revenue." MOST blogs do not make a dime! At least the first year or two. Once you get a page rank of 5 or 6, in about 18 months to 24 months, then maybe, you can start to monetize your blog. Sure you can put Google AdSense on your blog. And make about 25 cents per month. If you are  lucky! The focus should be on building the blog. Build a following. Positioning yourself as the expert in your area of expertise. If you do it right, you will come up in searches and be found by new readers and potential new customers!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultant and Strategists 

SETH GODINS NEW BOOK,
 Meatball Sundae: Is Your Marketing out of Sync? 
is  a must for people still not convinced about the power of the Internet.

 And Rachelle Money from
WORDTRACKER did an interview with him.


A couple key things Seth pointed out were:


"Newspapers are going to go out of business in the next ten years all around the world. There are two problems in the United States newspaper industry. One is that you make a living from cutting down lots of trees, making the paper and hiring trucks to deliver the newspapers to stores. That’s not how information travels anymore."

"The second problem is that newspapers make their money from classified ads. Now those ads work better and cost less online so I think there’s no question that there will be organizations like newspapers, but they’re not going to be in paper form. The sooner that people who make newspapers realize that and get into a different business the happier they’re going to be. They need to concentrate all their efforts online." 

    We tell clients this all the time. MOST print advertising, including the YELLOW PAGES, is a waste of money these days. Would you rather spend $1000 on ad that is gone in  month? Or spend $1000 online, where that ad can live on indefinitely?

Seth also comments on the speed of SEO - "

"My position is that the clients are the problem, not the consultants. That's because they want shortcuts, not hard work. The best SEO is great content. Don't do that and you don't get much."

The Web 2.0 has powerful tools to help someone be found online. But it takes time. It does not happen overnight, usually. You have to build the temple....and then  they will come! It's like planting seeds in the garden. It takes time for the seeds to fully grow and develop.



Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

Seth Godin Meatball Sundae Web 2.0 consultant Derrick Sorles Turbo Tagger

This past week I got a call from  VOICE AMERICA Internet Radio. They found us through a Google search and invited me to be on their show.

The topic was "Coaching Success with Web 2.0".

Web 2.0 has changed the way businesses and consumers interact with each other. Technologies like blogs, podcasts, Wikis, RSS and social networking are now apart of everyone's  business strategy. Or at least they should be!

In case you missed it, Listen to the podcast now.



VoiceAmerica™ Network features more than 100 hosts who broadcast on four genre based channels: its flagship VoiceAmerica™ Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, and the newest, 7th Wave Network. VoiceAmerica™ and is the single largest producer of Internet talk radio programming in the world.

Derrick Sorles and Michael Snell - We Help Bring New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0 Strategists 
                                          
 

voice america radio derrick sorles web 2.0 consultant Turbo Tagger

 

The YELLOW PAGES just aren't what they used to be. In most regions, a full page ad can run $20,000  per year! And now they are trying to convince people to advertise with them online. A friend of mine owns a tree service. He works back and fourth between 2 different states. The YELLOW PAGES  quoted him  $2,000  PER MONTH, to list him on their site and help him come up in searches! THAT'S  OUTRAGEOUS. But people pay it.

I have had clients ask me, "Can the Internet really help me, if I just have a local business with local customers?" - The answer is  ABSOLUTELY! Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.

I have a client in Chicago who provides a very specialized service, locally.  She had NO Web presence whatsoever. We helped her launch a blog, got her into some free directories and she is now coming up on Google page one organically (non-paid link references) in searches around her top keywords. She only gets 5-10  hits a day - but in 4 months, has attracted 10 new clients!

You can PULL  people  to a blog. It can attract   readers organically. 60-90%  (usually) of all blog traffic, usually comes in organically via keywords people type in to search relative to what your blogging about. They  find  YOU and are often ready to buy if you have what they are searching for.  That's the HUGE difference. That's the beauty of blogs. It's because they are written in a simpler code, it's because  Google and robots can read them faster and easier, it's because  search algorithms have gotten smarter! However, you have to understand how they work, the strategy behind a good publisher's efforts, and what the search engines are looking for to win in the game of organic keyword search! And you have to provide information people are searching for. 

Daniel Bower posted a great article at Wordtracker, Five Tips To Maximise The Long Tail Of Local Search. He says," Local search presents huge long tail opportunities; the range of keywords, and the variations of those keywords that can land someone on your page are vast. Take for example our site welovelocal.com. In the short term after our launch, 96% of non-paid keywords had just a single visit."

He also points out the benefits of review sites," It goes without saying that a business owner/marketer should ensure they have maximum visibility in the various review sites and local business directories.

 In the US these sites include Yelp, Insider Pages and Angie's Lists, but also the much smaller sites such as the excellent Lawrence.com. These sites provide an invaluable source of local data which can help you research fresh keywords. Spend time examining the way they are structured, the terminology they use and, where possible, the language used in the reviews.

Research from Hitwise earlier this month reported that small businesses rely on search engines now more than ever before - it’s a trend that is only going to increase as SMEs see the lead potential of local search. It’s yet another reason to hone your local keyword research skills."

With the right tools and getting started on the right foot, it's  EASY to attract new eyes and potential new customers to your business via Social Media!

Article Update 3/15/10:  Here are links to 3 excellent examples of us recently helping clients leverage a blog as a helpful tips/newsletter or online magazine to get them found organically by search engines for new prospects using local keyword searches related to the business, products and/or services they provide ~ ~ ~ 

Goode Plumbing Tips
Face Reflections Blog
Lindsay Tietz 

Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists

We are  pleased to address your blog consulting,
online marketing and business development needs on a fee-for-service basis.

Today's networked world is here to stay!
What are you doing to profit from it?
We can help you leverage this unprecedented online opportunity, better, stronger faster!

The scope of talent and solutions we can bring to an organization (or individual) is vast. 

Our team of Resident Experts are seasoned professionals with at least 15 years of experience in their fields and chosen because of their credentials and value-based leadership.

Blogging and Internet Web 2.0 Marketing

Customized monthly packages to take you and your business to the next level via the next frontier - the Blogosphere, Web 2.0 and Social Networking. We can help you with web marketing, web design, web PR, organic search engine placement, sales optimization through LinkedIn and other online networks. We can help you with publishing books, e-books and design.

The Web 2.0 is the next big frontier and you want to be out there in it before your competition-The time to have a blog and/or strong web presence for your business is right now!

More than 80% of small businesses now have their own website, but when it comes to using the Internet Web 2.0 and specifically blogs, to reach out to customers faster, the percentage is far smaller.

Do you fit this statistic?

Learn how you can take your business to the next level using the Blogosphere and other
cutting-edge Internet Web 2.0 marketing tools.

Strengthen your customer base and bring new  prospects to you!
Below is a sampling of the scope of services we may assist with:

IDEATION

• Clarify blog's strategy, mission and target audience (with SEO in mind).
• Name your blog using select/target key search words in domain name.
• Assist in selection and execution of blogging software and hosting service.
• Review your online market/services opportunities via Google searches.
• Identify and prioritize initial key content, potential categories and overall direction.

IMPLEMENTATION

• Provide coaching and education on the back end of your blog and how to navigate and execute desired tasks.
• Share best practices on how to maximize your time spent creating content/postings.
• Get registered with Amazon, Google AdSense and other affiliate programs.

COMMERCIALIZATION

• Install affiliate's banners on blog's sidebar and promote/coach on understanding of basic HTML source coding for uploading additional banners in the future.
• Register your blog on select blog registry sites, directories, groups, and forums
• Identify top blogs/bloggers to introduce your blog to.
• Implement free detailed tracking analytics into the blog.
• Optimize RSS feed and an  email subscription system.
• Develop outstanding blog content/posts with our professional writing/research team.

OPTIMIZATION

• Help you develop press releases on sites such as PR WEB.
• Evaluate ongoing blog performance reporting through analytics.
• Explore seeding your articles on content sources/resources.
• Assist in trading links and getting links.
• Evaluate if paid directory listings would be of value and seek out examples for your industry.
• Provide ongoing support and assistance.

We are  coaches and consultants who can help with all of your internet marketing and business development needs. At present, we're focused on  Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.

We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO discovery over their competitors.

Contact us today for your consultation - derrick@businessbloggingconsultants.com

blog consulting SEO blog vs. website Internet Marketing business blogging Turbo Tagger

Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted.

Think of it this way - when the Internet and web development first started, it was this huge space
to post things to be read. There was no interaction. Web 2.0 is all about interaction! and sharing! and linking! It's social  now and everyone can play in the game! Everyone from IBM to my grandmother who lives  on a farm in Flint, Michigan!

Tim O'Reilly provided a compact definition of Web 2.0 in 2006:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them."

We are  presently focused  on business development and Web 2.0 strategies for clients utilizing all these new technologies (blogs, podcast, video podcast) and other social media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence. We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO discovery over their competitors. You really have to take advantage
of all the tools out there!


Helping You Build  Business Faster Online in a Web 2.0 World
   We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business MDs

This list of myths about small business blogs are common.


So many professionals hesitate to get into blogging because of not really understanding the true impact of not doing a blog.


Brian Brown from Pajama Marketing posted this list recently of his top 10 myths. 


Check out this link, it's a terrific article in it's entirety.  Below is a fast summary of our favorite 7 myths:

 

1. Blogs are for teenagers, not for professionals  - average blog reader is 18-45.
2. My business doesn't need a blog - Yes - it does. NOW! Before it's too late!
3. Blogging takes too much time - Once you establish a system, it takes about 3-5 hours a week. 
4. Creating a blog is hard  - It's easy. And cheap!
5. Writing a blog is hard  - It's easy.
6. No one is going to read my blog - You'd be surprised! Most blogs get traffic within 30 days.
7. Blogs are a fad -  no they are not! They are here to stay.

If you remember, you may have had similar feelings about doing a web site for your business. Now, everyone is expected to have a web site. Yet the results from most business web sites are appalling.

Think of a blog as a web site on steroids. Your blog, when done professionally and optimized for business and search engine optimization (SEO), will do the job you dreamed your web site would do: pull in pre-qualified leads to you.

Because you are constantly loading fresh new content, the search engine spiders have all kinds of new ways to find you. Blogs can make your business grow! People will read it. It's not a fad but I think only the good ones will survive.

And you don't have to be a writer. You can just be a publisher. Be the resource your clients turn to. There are a gazillion articles out there you can use for your site. Pick the ones that make the most sense, have the most relevance, and post them. Bloggers love sharing articles. And it's all about linking to each other!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

blog consultant importance of blogs blog myths web 2.0 consultant Turbo Tagger

While visiting Linkedin's blog today, I came across a post they did on social networking featuring a fun video by Lee LeFever and his talented team over at Common Craft.  They do an amazing job of simplifying and demystifying "Web 2.0 stuff."

If you haven't seen this video yet, enjoy!

For more video fun check out these jewels they produced:

RSS in Plain English
Social Bookmarking in Plain English
Wikis in Plain English

We needed a new mattress. Since I live online and shop online whenever I can, I started searching. But it was maddening! Mattress companies assign a dozen different names to the SAME MATTRESS, making it nearly impossible to comparison shop.

I remembered a post Andy Wibbels did about his Mattress experience here in Chicago at Sleep City. So, that's where I went. The service was great. The prices were affordable. I told him our budget range and he showed me a mattress in the range, it was perfect  and I took it! He didn't try to upsell me anything, in fact, he through in my choice of a free bed frame or deluxe mattress cover! And he waived the $85 sales tax and is delivering it, today, for free! How can you beat that?! That's good customer service. (Take note BEST BUY...)

 And when you Google CHICAGO MATTRESS STORE that post still comes up on page one, over a  year after it ran originally.  When that post ran originally and even to this day, the owner of the store admits "You wouldn’t believe how many people have come in because of that review on Andy's blog!"

I think finally, more and more businesses, even local businesses, are understanding the power of blogs. People are starting to GET IT! Andy says, "This is why local businesses should blog. Or give discounts to bloggers in exchange for reviews and posting. You don’t have to be in a ‘techie’ business. If you aren’t findable online you’re dead. Blogs are word-of-mouth made trackable, searchable and archived.

This is why you should be blogging. To forge meaningful relationships globally and locally. Bloggers can help new customers find you, a blog can help you find new customers."

EVERY BUSINESS CAN BENEFIT FROM A BLOG IN SOME WAY. A website is not enough, you need to be taking full advantage of the opportunities that exist online today!

Chicago mattress store customer service Andy Wibbels Turbo Tagger

Everyone and their brother  have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. There are a lot of bad blogs out thgere! While it's true, anyone can start a blog. But is anybody reading it? Is there any traffic? Is it being indexed by the search engines?

That's why people come to us. We have a 2 hour strategy session just determining the blogs focus, layout and name! The name can be crucial! And you want the template set up correctly. You want the posts laid out correctly and keywords optimized.

There was a great article a while back at Search Engine Land. Jennifer Slegg gave 25 tips to help optimize a blog. Whether your blog is business or personal, you should ensure that you are optimizing your blog for both your readers (after all, you want to keep those readers coming back) and the search engines. Unfortunately, optimization is an important step that far too many blogs seem to be skipping over, even those that have a broad appeal to surfers and have the potential to be monetizable.

However, optimizing a blog is a bit different than your standard website search engine optimization (SEO), particularly because most blogs run off standard blog platforms, or worse, run as a hosted blog on someone else’s domain name. And there are design issues that can be unique to blogs which can impact your rankings.

Here  is a sampling of  the advice she gave and some I  think are important;

Offer RSS & Feed Subscription Buttons -  make it easy for readers to subscribe.

Make sure you have  descriptive posts titles utilizing keywords

Post often - don't let your blog become stagnant

Use tags and ping Technorati

Name  your images with keywords!  Not  36580477 jpg.

Create  a signature line to end every post with! Fill it with keywords and a link somehwere!

Make sure your permalinks are structured well.
      Bad  =  www.yourblogsite.com/?p=123
      Good = www.yourblogsite.com/2007/01/01/blog_entry_title_
  Most blogging platforms allow you to change from the standard numbered permalinks to this style of search engine friendly ones. And just in case the blog platform you use has funky dynamic URLs for each entry, you will want to ensure that the bots can crawl them easily or use a mod rewrite to create a good structure such as in the example.

Make sure people have a way to contact you! There is nothing more irratating then not being able to contact the publisher of the blog!


    Derrick Sorles and Michael Snell
    Your Business MD's- Business Blog Consultants - We Help Bring New Business To You!

blog optimization search engine friendly permanlinks Turbo Tagger

    

You thought you were pretty hot when you had a website and paid someone $1000 to optimize it! So where is all the traffic? Weren't they supposed to be pouring in? WRONG! While you were sleeping, the Web 2.0 effect has changed the whole ballgame. And the rules! The Internet user doesn't just browse anymore, they can jump right in and play and create and manipulate data!

Tim O'Reilly provided a compact definition of Web 2.0 in 2006:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them."

 

Perhaps the simple definition can be found in the word "you". Time magazine summed it up best by making reference to the "you" in user generated content. Web 2.0 is basically all the platforms that give us this brave new user-powered interactive Internet, generally referred to as social media. YouTube, LinkedIn, MySpace, Flickr, de.licio.us, Wikipedia - these are all sites and tools you need to start spinning a web and connecting too. Or you can sit back and take another nap. It's time to WAKE UP Rip Van Winkle!

So what are you going to do? First and foremost, start a blog with an RSS feed, on your site or along side your site. Blogging is where it's at. It's not just for geeks anymore. Businesses of all sizes have joined the blogosphere by the millions. They're seeking to connect with customers, increase their credibility and grow their businesses. You have to be an expert of sorts to really SEO your website with proper tags. But guess what, just by starting a blog with an RSS feed, and placing keyword categories into your blog, you are in the game and the whole tagging system.

Get Googled better and faster. Join as many interactive sites as you can. Digg, MyBlogLog, BlogCatalog, Naymz, Squidoo. And of course, always link back to your sites in your posts and creations, in these user-created content havens. Become the spider! The more connections you have the more your own sites prosper.

Use interactive platforms on your sites. Create polls, membership forums, feedback forms, even allow user contributions. It's all about being interactive. It's about sharing, connecting, linking and spinning your own intricate web out into the Internet. You can't just sit there on top of your static website and wait for people to come. Those days are GONE.

Derrick Sorles

Web 2.0 Blogs Spider Dinasour SEO

  ANYONE CAN BLOG!  What is your message?

Marketers have found that blogs are excellent tools for communicating with their audience.
Anyone who has something to sell, something to say  or an idea to promote can benefit from
using blogs.

Corporations like Nike and GM are using blogs to build branding.
Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.  They are cheap to install and require little or no technical expertise, most are template driven-very similar to writing an email or working in Microsoft Word. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, thats fine! Use things like GoArticles and Ezine for your content! you can even start an audio or video blog. GURU is another source for talent. The possibilities are endless.

                                                                    

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers  who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility. This is so important to your product or business.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market’s demands.







Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company. Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you’re an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests – there is immense potential in using blogs to promote your business.

Contact us today and find out how we can help you!
derrick (at) businessbloggingconsultants.com

This article ran recently at Entrepreneur.com and has a lot of useful information.
The complete article can be found on their site.

"In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of late January 2007, Technorati was tracking 63.2 million blogs.

This explosive growth raises the question: Should your small business start a blog? I believe you should, if for no other reason than to take advantage of an effective marketing tool. In a recent survey of business technology marketing executives by research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.

Why You Should Consider Blogging
Aside from generating new sales leads, blogging also offers the following potential benefits.

• A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company's experience in ways that traditional marketing and advertising don't allow. This can help engender a better understanding of your company as well as inspire customer loyalty.
• Because of its collaborative nature, a blog can help you gain insight into customers' needs and interests. You can then use this information to develop new products or services or fine-tune existing ones.
• A blog can make your company appear more "alive'' and approachable. A website promoting your products or services is an essential marketing tool. But a blog, in effect, gives your company a personal voice, which also can help boost customer loyalty.
• Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees. Also, blogs are often extremely easy to set up and update, with virtually no training required.

                         

7 very useful articles about small business blogs...

1. The Wikipedia Business Blog article

2. What Is A Blog? by Mark White at Better Business Blogging

3. What Is A Business Blog? by Easton Ellsworth at Business Blog Wire

4. An article at Vaspers the Grate on the definition of blogs

5. Josh Hallett at the hyku blog on the overlapping definitions of "blog"

6. FAQ: What Is A Business Blog? by Denise Wakeman at Build a Better Blog

7. Blog Definition: What is a Blog? by Hendry Lee at Small Business Blogging Scout

(list is from Easton Ellsworth's article Small Business Blog Help)

Business M.D.s Blog Consultants Small Business Blogging

Here are 10 top reasons you would want to
consider creating your own blog sooner, rather than later.

10. Blogs are one of the least expensive methods of getting the word out on your company and creating buzz. When compared to almost any other form of marketing, blogs are so reasonable to start and maintain that it is almost silly not to add the creation of one to your marketing mix. They don’t require you to learn HTML or to hire a designer or developer.

9. Search engines will find your blog, much faster than your website. Search engines index your ongoing knowledge sharing from your posts (entries). A blog should be full of activity, constantly updating with fresh information, key terms and search terms in your "permalinks" creating more ways for the search engine "spiders" to find your blog and lead customers and prospects to you.

8.  Blogs create an organic, powerfully evolving user experience.  The personal nature of a blog helps humanize you and your organization. People who like and connect with what you have to say, your thoughts, feelings and beliefs, will want you speaking to them about your offerings on a regular basis. You can post daily or even just twice a week and still create connection with prospects and customers.

7.  Blogs build a stronger and more vibrant knowledge base.  A blog can be an incredible tool for sharing information and expertise regularly. Kathleen Goodwin, CEO of iMakeNews, says business blogs "Can offer organizations a platform where information, data, and opinions can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange."

6.  Prospects are searching the web via search engines for everything, including deals and opportunities.  No one listens anymore to sanitized marketing messages (which most of us have on our websites). A blog allows you to grow trust and credibility with your prospects by providing timely, important information that shows them why you are the one to choose over your competitors.

5.  You can develop yourself as the thought leader in your industry. If you know the best strategies for blogging, you will be able to grow your thought leadership exponentially. Just as with any amount of practice, the more you blog and know about blogs, the better you will be at it and, in doing so, you will become one of the top people in your field. 

                       

4. The winners will be those who host the very best conversations. You have to have great content and inspire conversation. A blog offers the best conversational vehicle for getting and staying connected- imperative to growing new business with your prospects and customers.

3.  Having a blog turns you into a producer and star of your own show.  I often say, "This is the day and age of the business celebrity," say's Melissa Giovagnoli, Founder and President of Networlding. "You want to be the expert, the one people turn to for information. With today's digital technology, you can create your own combination of magazine and talk show quality messages to highlight yourself on a blog."

2.  Blog posts are on the web forever.  Remember when the only choice you had for marketing was either to send out expensive direct mail pieces, advertise in the newspaper or perhaps, even more costly, magazines? What was the shelf life of those marketing pieces—a day or, at best, a month? Now the investment of good content on a blog is forever, or at least as long as you decide to host the site.

1. If you aren’t out there, your competitors will be. As you wait to decide what to do about blogging your competitors are out there connecting with your prospect base, building their online blog content and repository and growing loyalty positions for business today and tomorrow. They are also taking the time to find out what your other competitors are up to and matching or beating yours and their offerings. GET ON THE BLOG TRAIN NOW!

   

No matter what stage of blogging you may be entering: ideation, implementation, commercialization or ongoing monthly development and optimization - 




We  can help take your blog to the next level. 








Contact us today  derrick (at) businessbloggingconsultants.com

   We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business MDs

                  

Watch this short slide show, outlining the ways the new Web 2.0, and specifically blogs can help "PULL" new business to you!

Derrick Sorles
Personal Publisher, Blog Consultant and Web 2.0 Strategist.
Business Blogging Consultants

business blogging business blog SEO SEM Web 2.0 Turbo Tagger

                                        

Technorati is known widely for its quarterly State of the Blogosphere reports, analyzing the trends
around blogs and blogging.

They  released their recent report this week.(April 2007) 

70 Milion blogs out there now! Thats  about 120,000 per day or 1.4 blogs every second!

"Spam and splogs (spam blogs) continue to be a problem in the blogosphere, and there was a marked increase in splogs that coincided with the holiday season last year. Technorati has been tracking between 3,000 - 7,000 new splogs created each day, but there was a significant spike in splog creation during early December, when we tracked over 11,000 splogs created each day during December - a total of 341,000 splogs that we removed from our indexes during that period."

Other interesting notes - There are about 1.5 million posts per day, or... 17 posts per second.  Japanese the #1 blogging language at 37%, with English second at 33% , Chinese third at 8%  and Italian fourth at 3% .

                 

Recently, Business Week claimed Blogs Will Change Your Business.



Two months ago, Forbes said Blogs Are A Way To Find New Customers.

In 1999, there were a handful (less than 50) blogs. As of Spring 2007, there are about 70 million and that number grows daily by about 120,000 per day! People blog on everything and anything. But more and more businesses are realizing blogs are a way to attract a new audience.

So why are blogs so different from websites? A website usually doesn't change that often. A blog changes all the time, always being updated with new information. And we live in a information society. People read blogs often, like a their favorite magazine. Why?

To learn more about a certain topic.

To gather information from a trusted source.  

To get varied opinions on news, issues, and other matters of interest.

To find people with similar interests and ideas.

To be entertained with stimulating and/or humorous content.

It is estimated that 25%-35% of Americans read blogs. And they are usually older, wealthier and click on ads!
But the blog does not present a hard-sell. The business blog should be more than just an advertising tool. It should offer genuine and original content that can be utilized by potential readers in order for it to be successful.
Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers. Readers can become very loyal to blogs and later, possibly become your customer.

Some of Forbes favorite blogs      

   

www.autoblog.com - Auto

www.galleryhopper.org - Art

www.wordpress.org - Blogging

www. monster.typepad.com/monsterblog - Career

www.gothamist.com - City

http://barbrastreisand.com/statements.html - Celebrity

www.bookslut.com/blog - Literary

www.econlog.econlib.org - Economics

www.diet-blog.com - Health

www.docnotes.net - Medical

www.ilounge.com - Music

www.tpmcafe.com - Political

www.mightygoods.com - Shopping

www.ducttapemarketing.com/weblog.php - Small Business

www.sportsblog.org - Sports

www.slashdot.org - Technology

                              

“I have had a fascination with blogging for some time. I believe with anything that I take on to learn from the best and to find mentorship. Derrick is without doubt the very best. I feel like I am truly ahead of what is about to explode in a technology and marketing arena. Because of Derricks enthusiasm and guidance I have a voice on the internet for my business and services. He has been a total champion for my work and my writing and taken the mystery out of blogging. I would and do recommend him without an ounce of hesitation. Blog: Best of Mother Earth bestwellnessconsultant.com/ Be sure to subscribe!!”    June 2007

Karen Hanrahan
www.bestwellnessconsultant.com
 

“Derrick has been my guide to adapting to the world of Web 2.0. He enthusiastically shares his vision and passion. I heartily recommend Derrick and his services to any businessperson who wants to succeed in today's global marketplace.”  June  2007

Bill Henner
www.youronlineprotradingmarketplace.com


"I have gotten several compliments about the quality of the content of my blog, as well as the layout. This team did a great job getting me up to speed so I could focus on what I do best, writing the content. My background is finance and management; NOT BLOGGING! Ideas with laying out the blog and selecting images really dressed up the blog site. The blog has been great for showing what makes my company different from hundreds of other consultants."   October 2006

Jon Paul
www.askjonpaul.com


"As a busy physician, I had NO time to spend pecking and hunting how to set up a blog. I really felt I needed to communicate to an audience that I could not reach in my exam room but felt frustrated by the technology.  With the expert help of  Derrick and Michael,  I was not only able to get a blog started in a matter of hours, but, I also learned how to interface with the rest of the blogging world. It makes my exam room international and also puts the world at my fingertips.
There's nothing quite like getting your message out and getting started with the help of people that know what they are doing."

Dr. Rima Bishara
www.thedoctorblogger.com


"The training provided by the Blog Coaches/Consultants was extremely helpful in understanding the differences between a traditional website and a blog. They  helped set up my blog site and trained me how to maintain it.  It was a much more efficient approach than trying to teach myself through trial and error.  The money I invested  was well worth it!  And a blog is a very cost-efficient way of getting the word out."

Susan L. Kane,
Author, Flying Over the Finish Line    
www.couragetotri.com

"I just wanted to take this opportunity to send you  a heart-felt thank you for the great teaching experience. I learned exactly what I was hoping to learn, thanks to you and your skills and knowledge. And I learned it in record time!   I am very excited about my blog's potential."

Thank you again,

Kind regards,
Erica Zalokar
www.thelegalbalance.com

   "DO I REALLY NEED A BLOG?"

As blogs grow by leaps and bounds, some  business owners are scratching their heads, asking themselves that - The answer is "YES!".

Remember  10 years ago when you asked yourself if you needed a website? A fax machine? An email account? You are crazy if don't start blogging today. EVERY WORD you blog about is indexed by the search engines! Only about 20-30 words on your website are probably properly indexed. Your blog is going to have thousands of words! That means thousands of ways for people to find you!

Start a blog - before your competition does! Listen to this short podcast for more information!

BUSINESS BLOGS ARE HOT AND YOUR BUSINESS SHOULD HAVE ONE!

Blogs come up 10 times more often than websites in organic searches.

Every business needs a blog and should take advantage of this inexpensive marketing tool that can get you on page one of Google, organically.

 Listen to this short podcast and find out why!